Is Today’s Book Marketing All in the Algorithms?
In Publishing Perspectives' Ether for Authors, Porter Anderson looks at the focus Joanna Penn puts on marketing algorithms: a report from the future. The post Is Today’s Book Marketing All in the...
View ArticleDon’t Let Publishing Intimidate You
Messing With The Mystique You have the right to ask questions. You have the right to get answers. You have the right not to like the answers. To see your own publisher’s jaw drop? Phil Sexton...
View ArticlePicador Champions ‘Station Eleven’
“Hell Is Flutes” A writer who can pry that paraphrase from the jaws of Jean-Paul Satre’s “hell is other people” certainly has some chops. If she can then deliver it as a genuinely funny laugh line amid...
View ArticleEight Issues in Author Ethics
As Self-Publishing Matures… Well, I’ve never purchased or read a self-pubbed book and have no plans to do so, in part because they’re generally unedited and of poor quality and in part because you...
View ArticleCan we float more indie boats?
With news of The Bookseller’s Independent Author Previews – an arrangement with the Barnes & Noble self-publishing platform Nook Press — self-publishing authors gain a store window on a long,...
View Article16-24-Year-Old Readers And Their Books: #PorterMeets Luke Mitchell
With all the pleasure any good teenager has in proving his elders wrong, the 16-to-24-year-old age group might seem at times to delight in confusing marketers. And at Thursday’s The Bookseller...
View ArticleA New Architecture Of Algorithms: Could Trajectory Make Books ‘Discoverable’...
‘To Read More Books In A Similar Vein’ As the book publishing industry heads into its first major conference of the year this week — Digital Book World (hash it #DBW15 with us) in New York City — we...
View ArticleAuthor Publicists Who Don’t Tweet? And Under Their Own Names? Fire Them.
Two Things Prompted This Irritating Column A clearly lame bid for authors’ hard-earned money for so-called “reader engagement” and book sales. The arrival on Twitter of a brand-new user who is also one...
View Article‘Who Decided Our Worth?’ Do Free Books Give Away Authors’ Value?
‘There’s Something Badly Wrong’ For those following the industry! the industry! in its digital melodrama, tossing books to the crowd free is not new. But the question of whether today’s plethora of...
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Facing Up to the Importance of Your Author Photo
Raise your hand if a family member took your ‘professional’ headshot. Every two years, you need a professionally made career headshot. A real one. Image – iStockphoto: G-Stock Studio By Porter Anderson...
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